Marketing ’08, the Game of Politics, a Lesson from 2K

As a professional writer, I sometimes find my breath stolen away by another writer’s piece of work. Recently I stumbled across this eight-year-old Rolling Stone essay covering the McCain 2000 primary campaign: I mention it here both because the content is so fascinating (and applicable to the current U.S. presidential race) and the writing performance itself is so masterful.

Thank you, Mr. David Foster Wallace, for so thoroughly engaging my mind.

One thought on “Marketing ’08, the Game of Politics, a Lesson from 2K

  • October 8, 2008 at 1:23 am

    As a sad aside, Matt Forbeck ( has just informed me that Mr. Wallace died last month, an apparent suicide. This is a tragic loss of an astounding mind that succumbed after a decades-long battle with depression. At least he left a legacy of many excellent texts to the world.

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